BOOK CHAPTER · Advances in educational marketing, administration, and leadership book series · 2012

How to be a Transnational Distance Learning Winner

Robert Hogan

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Abstract

Transnational Distance Learning (TDL) holds great promise for universities that are able to capitalize on the emerging market. This chapter discusses strategic planning, operations, and how to maximize opportunities and minimize risk. Vision and mission determine its design and place within the organizational structure. The chapter discusses various approaches for course design, pedagogy, faculty selection, and program management. Techniques to promote acceptance and reduce program costs are discussed. Other topics are testing and evaluation in the virtual classroom, business models, faculty recruitment, and marketing strategies to increase enrollment and profitability. Traditional university management practices need to be reinvented to ensure success in the distance learning market; methods used by for-profit universities are offered as examples. The chapter reviews distance-learning, teaching-learning models, faculty recruitment and training, quality assurance, international partnerships, and accreditation.

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